Keynote Speaker Phil Bruno

We're in the process of getting the 2010 Hoosier Hospitality Conference speakers and topics finalized! Very exciting as we near the end of the year! One of the speaker announcements we can formally make is one of our keynote speakers - Phil Bruno of Treat 'em Right, The Total Customer Experience.

Here's a little info about Phil:

Phil is an award-winning customer/employee satisfaction expert with 30 years applied experience of increasing revenues and leading large staffs for Fortune 500 firms, non-profits, and family-owned entities nation-wide. His customer-focused approach lends itself to building recession busting strategies for the organizations of today.

And an overview of his keynote topic:

“Engaging the New Value Seekers”Top 5 Strategies Taken By Industry Leaders in 2009

Engaging the New Value Seekers reviews the current behavioral and attitudinal characteristics among consumers during today’s recessionary environment. The program briefly reviews the historical influences that have shaped consumers and concludes with the most recent trends that have shaped today’s new value seekers economy. Recently conducted focus group findings among generational segments reveal the influences current consumers are taking into account as they plan their spending decisions. An ongoing research and case study presentation, Engaging the New Value Seekers goes on to outline the top five tactics being utilized by high-profile leaders who are realizing significant success within their brand category. Four individual case studies, each from a different brand category within the tourism and hospitality industry, are reviewed. Summarizing the case studies demonstrates how each business is essentially implementing the same top five tactics within their respective organization. Attendees actively participate in a brand building application exercise wherein they identify their organizations core values and outline potential promotions that could be based on those values. Attendee key benefits gained from this positive, upbeat and interactive program include shared tools and strategies that are real and working today. The resources to begin an organizational plan to begin acting with value in mind and an action guide. The action guide includes application exercises to allow participants to develop strategies implementing key lessons gained from the program to work within their own organization.